Senior Business Analyst

Job Title: Senior Business Analyst – US / EMEA Region

 Experience: 6–8 Years
Location: Pune
Department: Pre-Sales & Onboarding
Reports To: Senior Director, Pre-sales & Onboarding

Company Overview

Conversive (powered by SMS-Magic) is a global Conversational AI and messaging platform enabling compliant, intelligent, and scalable customer engagement. Trusted by 3,000+ businesses across North America, Europe, and APAC, we help organizations accelerate revenue, reduce response times, and elevate customer experience.

Our platform integrates seamlessly with leading CRMs like Salesforce and HubSpot and supports multi-channel communication (SMS, WhatsApp, Facebook Messenger, etc.) — all built on a foundation of strong security and consent-based messaging.

About the Role

We are seeking a highly analytical and customer-facing Senior Business Analyst to partner with our Sales and Solution Engineering teams for the US/EMEA region. This role requires a blend of strong analytical skills, pre-sales solutioning experience, and the ability to engage confidently with mid to large enterprise customers.

You will drive discovery conversations, translate business requirements into solution proposals, and ensure a seamless handoff between Sales, Product, and Onboarding teams. Your role will directly impact win rates, deal velocity, and customer satisfaction through value-based solutioning.

Key Responsibilities

• Discovery & Requirement Gathering

  • Collaborate with sales teams to conduct deep-dive discovery sessions with US/EMEA prospects and customers.

  • Uncover business challenges, user workflows, and technical constraints.

  • Research target accounts and industry trends to personalize solutions.

• Solution Design & Value Mapping

  • Create clear BRDs, Solution Decks, process maps, and data flow diagrams for stakeholder alignment.

  • Translate customer pain points into actionable solution blueprints and product configurations.

  • Work cross-functionally with Product, Sales Engineering, and Onboarding teams to build feasible, scalable solutions.

• Proposal & Stakeholder Management

  • Draft and present persuasive solution proposals tailored to industry, geography, and account maturity.

  • Support RFP responses, capability overviews, and custom demos in coordination with regional sales teams.

  • Act as a trusted advisor in high-stakes discussions with US/EMEA client stakeholders.

• Documentation & Handoff

  • Ensure precise documentation for seamless project transitions and delivery handovers.

  • Build and maintain a repository of reusable components, reference architectures, pitch decks, and use cases.

• Continuous Improvement

  • Gather post-sale feedback to refine solution positioning and identify product gaps.

  • Support the product roadmap by providing region-specific insights and customer intelligence.

Requirements:

• Bachelor’s or Master’s degree in Business, Engineering, or related discipline.

• 8+ years of experience in Business Analysis, Pre-sales Consulting, or Solution Design for SaaS or CPaaS platforms.

• Experience working with North America/Europe-based stakeholders.

• Strong command of solution selling principles, stakeholder management, and client communications.

• Proven ability to articulate technical and business solutions to cross-functional audiences.

• Proficiency in BRDs, FRDs, UML diagrams, user stories, and release documentation.

• Familiarity with Salesforce, HubSpot, or other CRM systems is a plus.

Nice to Have

• Prior experience in messaging platforms, conversational AI, or communication APIs (Twilio, MessageBird, etc.)

• Exposure to CPaaS, SaaS deployment models, and enterprise sales cycles.

• Understanding of compliance frameworks (e.g., HIPAA, GDPR) relevant to messaging.