Sales Development Manager (SDR Manager)

Sales Development Manager (SDR Manager)
Experience Level: 5–8 years

Company Overview:
Founded over 15 years, we are a trusted messaging leader for businesses around the globe.We work with
customers from small, mid-size businesses to large global enterprises across industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our commitment to every customer is, “We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal  touch that sets you apart from your competition”.

Read more about us at: https://beconversive.com/  https://www.sms-magic.com

Company Overview: Here

Job Overview
We’re hiring a Sales Development Manager to build and lead our SDR function across both SMS‑Magic and Conversive. You’ll drive outbound pipeline in the US region and support field/event-driven sales. Responsibilities include hiring, coaching, and managing SDRs; owning outbound execution; collaborating with sales/marketing to improve funnel conversions; managing inbound SDR activity; supporting event-based meeting bookings; recycling leads; and reporting performance.
 

Technical / Functional Competencies

Essential:
• 5–8 years B2B SaaS sales, with 2+ years managing SDR/BDR teams
• Proven ability to build and scale outbound SDR teams
• Strong outbound pipeline creation for the US region
• Experience with Salesforce and HubSpot
• Skilled with engagement tools (Outreach, Salesloft, Apollo)
• Comfortable managing dashboards, pipeline reports
• Experience with higher-end SMBs across industries
• Proficient in messaging frameworks, sequences, objection handling
• Strong coordination with marketing and sales

Desired:
• Familiarity with SDR comp plans tied to pipeline/revenue
• Experience recycling old leads and re-engagement workflows
• Exposure to Salesforce ecosystem events (Dreamforce, World Tour)
• Comfort coordinating meeting pre-books for events/travel
• Inbound SDR management (MQL follow-up, routing)

 

Key Responsibilities

Team Building & Leadership
• Hire, onboard, and scale SDR team across both products
• Develop training programs for outreach, qualification, objection handling
• Design variable comp plans tied to pipeline/revenue
• Conduct regular 1:1s, call reviews, coaching sessions

Outbound & Inbound Pipeline Generation
• Own outbound campaigns and top-of-funnel pipeline in the US
• Drive meeting bookings and pipeline for SMS‑Magic & Conversive
• Support inbound SDR execution for MQLs and form submissions
• Build re-engagement programs for old CRM leads

Sales Support for Events & Field Travel
• Coordinate with field reps to pre-book meetings for events/travel
• Work with marketing/sales for event-specific prospect lists and cadences
• Ensure SDR support for sponsorships, conferences, field campaigns

Collaboration & Alignment
• Partner with Marketing on lead quality, targeting, and messaging
• Work with AEs to define qualification criteria and optimize handoffs
• Share SDR insights with Product Marketing and RevOps

Reporting & Process Optimization
• Track SDR KPIs: meetings booked, pipeline sourced, Conv. rates
• Manage dashboards in Salesforce and HubSpot
• Continuously refine playbooks, messaging, workflows
 

Key Result Areas (KRAs) & Metrics
• Meetings Booked: Qualified meetings per SDR/month
• Pipeline Sourced: Pipeline generated by SDR team
• Conversion Rates: Outreach→Meeting, MQL→SQL, SQL→Opportunity
• Ramp & Hiring: Time to hire/ramp new SDRs
• Recycled Leads: Pipeline contribution from old leads
• Event Support: Meetings booked around events
• Compensation-linked KPIs: Pipeline/revenue influence