Product Marketing Manager

Pune, Maharashtra, India
Full Time

Position Overview:

Product Marketing is the connective tissue between Product Management, Sales, and Marketing. Product Marketing Managers (PMMs) are expected to go deep and understand the product, develop a strong understanding of our audience (both software buyers and functional users), and combine this into creating a compelling narrative for the product and communicating it through our company’s go-to-market machinery.

PMMs are expected to work across sales, marketing, product management, implementation, and customer success teams to understand not just the features but also the overall business advantage that our solutions create for our clients. PMMs use this insight to deliver this information to prospective clients in a way that is easy to access, simple to understand, and highly believable.

Key Responsibilities:

1. GTM Strategy: Work with ABM, Online Marketing teams to develop and execute demand gen program with an objective to drive awareness and pipeline growth.

2. Analyst Reports Amplification: Support Analyst Relations team to drive analyst reports (Gartner, Forrester and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen

3. Sales Enablement: Build and maintain sales enablement materials like one-pagers, data sheets, competitive battle cards and more; to help them effectively sell

4. Case Studies: Collaborate with Customer Success team to develop customer testimonials and case studies

5. Product Training: Conduct webinars and produce training materials & guides for customer marketing and education.Product Messaging: Build differentiated product messaging that highlights our unique value proposition 

6. Competitive Intelligence: Understand market segments, buyer personas and competitive landscape 

7. Product Positioning: Collaborate with Product Management team to develop core product content assets that resonate with the target audience and differentiates the offerings from the competitor

8. Content Creation: Partner with the Content Marketing team to create compelling Thought Leadership and GTM content, including blog posts, whitepapers, videos and more


Qualifications and Skills:

A Bachelor's Degree 

Relevant Experience: 8-10 Years 

Unlock Your Potential as a Strategic Leader at SMS-Magic! 

SMS-Magic, the industry-leading provider of CRM messaging solutions, is seeking senior candidates to join our team in key leadership roles. As a senior professional, you will have the opportunity to drive strategic excellence, demonstrate organizational leadership, and guide teams toward success.

Are you a skilled leader in the tech industry? Do you have program leadership skills that compliment your problem-solving skills? Are you ready to be part of a growth story and contribute to the success of a dynamic company?

Working at SMS-Magic

SMS-Magic is headquartered in Pune, India.  Founded in 2009, SMS-Magic employs over 150 employees.  In recent years our team has expanded globally with regional employees in Europe and a growing team in the United States. The work environment is dynamic and fast paced, which means you will have a lot of opportunity to try new things and grow.

We are looking for individuals who are driven, resourceful, and eager to take on challenges. At SMS-Magic, we value a go-getter attitude and the ability to collaborate effectively with talented individuals.

Join us and play a pivotal role in shaping the future of CRM messaging!

 Why Choose SMS-Magic?

  1. Strategic Excellence: At SMS-Magic, we empower our leaders to make strategic decisions that shape the direction of our company. As a senior-level leader, you will have the opportunity to showcase your expertise and drive the success of our organization.
  2. Organizational Leadership: Join a company that values strong leadership. As a senior leader at SMS-Magic, you will have the chance to lead and inspire teams, fostering a culture of collaboration, innovation, and high performance.
  3. Opportunities for Growth: We believe in the personal and professional development of our entire team. You will have access to ongoing learning opportunities and the chance to further enhance your skills and expertise.
  4. Cutting-Edge Technology: Immerse yourself in the latest advancements in CRM messaging. SMS-Magic offers you the opportunity to work with cutting-edge technologies, ensuring that you stay at the forefront of industry trends.
  5. Collaborative Environment: Join a team of talented professionals and collaborate with individuals from diverse backgrounds. Your ability to effectively lead by example will drive innovation and contribute to the overall success of our company.
  6. Work-Life Balance: We value the well-being of our employees. At SMS-Magic, we strive to create a work environment that promotes a healthy work-life balance, allowing you to excel in both your professional and personal life.
  7. We’re Already #1: SMS-Magic is a proven, global messaging platform provider for popular CRM platforms, with over 2500 customers across 190 countries. We need your experience, skills, and energy to continue our extraordinary growth momentum!

 Compensation & Benefits:

As a senior leader at SMS-Magic, you can expect a competitive compensation package that includes:

  • Attractive Salary: Enjoy a generous fixed compensation that recognizes your expertise and leadership.
  • Performance-Based Incentives: Your contributions and achievements will be rewarded through performance-based incentives, reflecting the value you bring to our organization.
  • Bonus Compensation: Standout performance may lead to additional bonuses through our reward process, recognizing your exceptional contributions.
  • Comprehensive Insurance Coverage: We provide group medical insurance for you, your spouse, and two children, along with personal accidental insurance.
  • Shift Allowance: Additional compensation is offered for specific shifts, ensuring that you are fairly rewarded for your commitment and dedication.

Join us at SMS-Magic and embark on an exciting career journey where you can unleash your potential, drive strategic excellence, and shape the future of CRM messaging.

 If you are a senior candidate ready to make a significant impact and meet the qualifications for one of our senior roles, we encourage you to contact us as soon as possible. Together, we can revolutionize the way businesses engage and communicate with their customers.

About SMS Magic:

Innovation is at the core of everything we do at SMS-Magic. As a forward-thinking global company, SMS-Magic continues to innovate and develop cutting-edge solutions that redefine how businesses digitally communicate with their customers.

We work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our customers range from small and mid-size businesses to large global enterprises.

We empower our teams to explore new ideas, challenge the status quo, and contribute to cutting-edge solutions that fundamentally improve every aspect of consumer engagement. Joining SMS-Magic means being part of a dynamic organization that thrives on teamwork, innovation and where your contributions and energy make a real impact.

Read more about us at:

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